Business Starbucks’ CEO says letting people order coffee via mobile ‘chipped away’ at the brand’s ‘soul’ February 5, 2025 0 Brian Niccol said that mobile ordering "took a lot of the soul out of" Starbucks. : Lindsey Nicholson/UCG/Universal Images Group via Getty Images Starbucks CEO Brian Niccol saidRead the rest at Business Insider Related Articles Business We moved from California to Texas after a wildfire destroyed our home. Our income is lower, but we love the state. Business Panic rooms are out and ‘serenity zones’ are in, so the superrich don’t have to sacrifice style to feel secure Sports Embiid has triple-double, hopes return ‘is for good’ - Advertisement - Latest Articles Business We moved from California to Texas after a wildfire destroyed our home. Our income is lower, but we love the state. Business Panic rooms are out and ‘serenity zones’ are in, so the superrich don’t have to sacrifice style to feel secure Sports Embiid has triple-double, hopes return ‘is for good’ Sports Irving ‘grieving’ Luka trade: ‘Miss my hermano’ Sports LeBron: Thought Luka-AD trade ‘was a hoax’