Target shoppers’ excitement over the ‘Wicked’ Stanley cups shows buzzy partnerships are the way forward for the water bottle brand

A side-by-side of green and pink Stanley cups against backdrops in the same colors.
Target and Stanley released a "Wicked" collection.

  • On Sunday, Stanley and Target released a collection of "Wicked"-themed Quencher cups.
  • Shoppers documented themselves waiting in line for hours to buy the pink and
    Read the rest at Business Insider

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